Our Process
How an engagement actually runs
Stage by stage
What happens at each point
Stages one to four establish what to do and why. Five to nine deliver it and keep it measured.
- 1
Discovery call
A conversation about what you sell, who buys it, what you have already tried and what success would actually look like in your numbers.
What you receive
- A written summary of what we heard
- An honest view on whether we are the right fit
What we need from you
- Someone who knows the commercial side of the business on the call
- Access to existing performance data where it exists
Typical deliverables
- Discovery summary
- Recommended next step
- 2
Business and competitor research
We map how your market buys, who else competes for the same attention, and where the realistic openings are.
What you receive
- Competitor visibility comparison
- A view of where demand actually sits
What we need from you
- Confirmation of your main competitors and target markets
Typical deliverables
- Market and competitor research summary
- 3
Audit
Technical, content, campaign and tracking review, depending on scope. The purpose is to separate what is broken from what is merely unfinished.
What you receive
- A prioritised list of findings with severity
- Evidence for each finding rather than assertions
What we need from you
- Access to Search Console, analytics, ad accounts and the CMS
Typical deliverables
- Audit document
- Issue list ordered by impact
- 4
Strategy and roadmap
Findings turned into a sequence: what we do first, what it should change, and how we will know whether it did.
What you receive
- A roadmap with the reasoning behind the order
- Measurement definitions agreed before work starts
What we need from you
- Review and approval of the roadmap and priorities
Typical deliverables
- Strategy document
- Agreed measurement plan
- 5
Project setup
Accounts, access, environments, tracking and communication channels put in place before delivery begins, so nothing stalls halfway through.
What you receive
- A configured tracking and reporting setup
- A named point of contact and agreed response times
What we need from you
- Timely access approvals
- Confirmation of who approves what
Typical deliverables
- Access and tracking configuration
- Communication plan
- 6
Implementation
The work itself — technical fixes, content, builds, campaigns and creative — carried out against the agreed roadmap.
What you receive
- Visible progress against the roadmap
- Staging previews before anything goes live
What we need from you
- Content and approval turnaround within agreed windows
Typical deliverables
- Completed roadmap items
- Change log
- 7
Quality assurance
Cross-browser and device checks, accessibility review, tracking verification and a content accuracy pass before anything is published.
What you receive
- A QA checklist showing what was tested
- Verified tracking with test submissions
What we need from you
- Final sign-off on published content
Typical deliverables
- QA report
- Tracking verification record
- 8
Reporting
Consistent reporting periods and definitions, showing what was done, what changed, and what we make of it — including when a change had no effect.
What you receive
- A report you can read without interpretation
- A recommendation for the next period
What we need from you
- Feedback on commercial outcomes we cannot see from the data
Typical deliverables
- Performance report
- Recommendations
- 9
Continuous optimization
The next cycle, prioritised by what the reporting showed rather than by the original plan. Roadmaps change; that is the point of measuring.
What you receive
- An updated roadmap each cycle
- A record of what was tested and what it produced
What we need from you
- Periodic review of priorities against business goals
Typical deliverables
- Updated roadmap
- Testing record
Start at stage one
Ready to Build Your Next Growth Channel?
The first stage is a conversation. If we are not the right fit for what you need, we will say so on that call.