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CodeActivator

Social and Creative

Social Media Marketing and Creative

We plan, design and write social content on an agreed monthly calendar, so posting stays consistent and every piece connects to something you are trying to sell. The same system produces the ad creative your paid campaigns test.

The problem

Posting without a plan produces work but not results

Social output tends to drift: visuals stop matching the brand, posting frequency depends on how busy the week was, and nothing links the content to the services that generate revenue. The fix is unglamorous — a calendar agreed before the month starts, templates that keep the look consistent, and a clear view of which formats earn attention.

What you should expect

  • A calendar agreed in advance instead of last-minute posting
  • Visual consistency across every channel
  • Creative built to be tested in paid campaigns, not only published
  • Reporting on which formats deserve more investment

Who this suits

  • Consumer and lifestyle brands
  • Clinics and healthcare providers with compliance requirements
  • Local service businesses building recognition in an area
  • Agencies needing white-label creative capacity

What's included

Everything covered under social media marketing and creative

Consistent social content and ad creative that keeps your brand recognisable across channels.

  • Social media strategy

    Which channels justify the effort, what each is for, and how content connects to the services you sell.

  • Monthly content calendars

    Agreed before the month begins, so approvals do not become the bottleneck.

  • Post design

    Template-led design that keeps every post recognisably yours while staying quick to produce.

  • Caption writing

    Written with the visual rather than after it, in the channel's register, with a clear action.

  • Short-form video concepts

    Concepts, scripts and edit direction for vertical video, including edits of footage you supply.

  • Promotional campaigns

    Coordinated content for launches, seasonal pushes and offers, planned across channels.

  • Organic social management

    Scheduling, publishing and comment monitoring, with escalation rules for anything needing your team.

  • Paid social creative

    Ad variants built to be tested, sized correctly per placement, aligned with the campaign structure.

  • Brand consistency

    A working set of templates, type styles and colour rules so output stays coherent as volume grows.

  • Performance reporting

    What earned attention, what earned action, and what to make more of next month.

Selected examples

Campaign-level boards rather than hundreds of individual posts. Boards are added once the client has approved publication.

  • Desktop preview of a seasonal promotion campaign board
    Mobile preview of a seasonal promotion campaign board

    Seasonal promotion board

    Multi-channel campaign concept with paid and organic variants.

  • Desktop preview of a service launch campaign board
    Mobile preview of a service launch campaign board

    Service launch board

    Announcement sequence with supporting short-form video concepts.

  • Desktop preview of an always-on template campaign board
    Mobile preview of an always-on template campaign board

    Always-on template set

    Reusable post templates covering the recurring content types.

Related work

Client names are withheld where an agreement requires it.

Shopify analytics panel showing $120,671 gross sales, 447 orders placed, 443 fulfilled and an 11.99% returning customer rate, with a gross sales over time chart
ShopifyHealth and Wellness

E-commerce Website Project

Health and wellness e-commerce brand · name withheld under NDA

Challenge

The store was live but barely selling. In the month before the engagement, sales were close to zero. The existing marketing approach was not producing orders and the website itself had issues standing between visitors and checkout.

Result

$120,671 in gross sales over 30 days

Pending verification
View Case Study
Google Ads performance panel showing 13.81x return on ad spend, $6.05K cost, 83.5K conversion value and 602 conversions, with a campaign performance chart
Paid AdsRetail and E-commerce

Paid Advertising Project

E-commerce retailer · name withheld under NDA

Challenge

The store was already running Google Ads and wanted to spend more, but only if return held. Existing campaigns needed updated structure before extra budget could be trusted to perform.

Result

Return held above 13x while spend scaled 52%

Pending verification
View Case Study

Questions

Frequently asked questions

Common questions about social media marketing and creative. If yours is not here, ask us directly.

How many posts do we get each month?
That is agreed as part of the calendar rather than fixed in advance, because the right volume depends on the channels you use and what you are promoting. We would rather produce fewer posts that support a campaign than fill a quota with content that does nothing.
Do you write the captions as well as design the posts?
Yes. Design and copy are produced together, because a caption written after the fact rarely matches the visual. Captions are written for the channel and include the action you want the reader to take.
Can you produce video content?
We develop short-form video concepts, scripts and edit direction, and we can edit footage you supply. We do not currently run on-site filming, so productions requiring a crew are handled by a partner or by your own team.
Do you handle community management and replies?
Organic social management including scheduled publishing and comment monitoring can be included. Responses to clinical, legal or financial questions stay with your team, since those need someone qualified to answer.

Need Similar Results? Let's Discuss Your Project

Tell us where you are now and what you are trying to improve. We will tell you what we would do first, and whether we are the right fit.