
Why Rankings Matter Less in AI Overviews
Ranking first and being cited in an AI Overview are two different selections. Here is what actually decides the second one, and how to measure visibility when position no longer predicts traffic.
SEO · AI Search · Web · Paid Media · Social
We help businesses and marketing agencies grow through SEO, AI search visibility, high-performing websites, paid advertising and scalable digital delivery.
SEO, AEO, GEO, Web Development, Paid Media and Social Content Under One Team
What we bring to an engagement
We do not display client logos or awards we have not earned. Here is what we actually do, and how we work while doing it.
Technical SEO, content structure and entity consistency so both search engines and AI assistants can read your business correctly.
WordPress, Shopify and landing page builds designed around the action you want a visitor to take.
Google, Meta and TikTok campaigns managed against qualified leads and revenue rather than surface metrics.
Delivery under your agency's branding, with no direct contact with your clients unless you ask for it.
Reports that show what was done, what changed and what we recommend next — including when something did not work.
NDA-friendly process. Client names, campaign data and account access stay private by default.
Services
Most growth problems sit between channels rather than inside one. We run search, development, paid media and creative together so the handovers stop costing you results.
Get found by people searching on Google and by the AI assistants they increasingly ask instead.
Fast, accessible websites built to convert visitors, not just to look good in a mockup.
Campaigns measured against qualified leads and revenue, with tracking you can actually trust.
Consistent social content and ad creative that keeps your brand recognisable across channels.
Measurement
Figures from real client engagements, each shown with the period it covers and the source it can be checked against. Clients are anonymous by agreement.
330 to 43,500
Organic clicks in six months
Impressions grew from 141K to 7.19M over the same window
6 months against the prior 6 months · Google Search Console comparison
Pending verification13.8x to 16.2x
Return on ad spend
Spend scaled 52% month over month with return held above 13x
Two consecutive months · Google Ads reporting
Pending verification98/100
Mobile PageSpeed performance
Desktop scored 100/100 on a client storefront optimized by our team
Lab test, current · PageSpeed Insights
Pending verification+242%
Orders, year over year
294 orders against the same period last year
Year on year comparison window · WooCommerce reports
Pending verificationPending final verification. These figures come from client accounts and are being reconciled against their source reports before we present them as confirmed. The marker clears once that check is complete.
Selected work
Four representative engagements. Where a client is under NDA we describe the business type rather than naming it.

Pest control services company · name withheld under NDA
Challenge
The company had an established website that search engines had known about for years, yet it produced almost no business. Across a full six month window the site earned 330 organic clicks. Service pages were thin, the questions homeowners actually search before hiring pest control were not covered anywhere on the site, and average positions kept the site out of meaningful visibility.
Result
330 to 43,500 organic clicks in six months
Pending verification
E-commerce retailer · name withheld under NDA
Challenge
The store was already running Google Ads and wanted to spend more, but only if return held. Existing campaigns needed updated structure before extra budget could be trusted to perform.
Result
Return held above 13x while spend scaled 52%
Pending verification
Health and wellness e-commerce brand · name withheld under NDA
Challenge
The store was live but barely selling. In the month before the engagement, sales were close to zero. The existing marketing approach was not producing orders and the website itself had issues standing between visitors and checkout.
Result
$120,671 in gross sales over 30 days
Pending verification
Law firm · name withheld under NDA
Challenge
Search is splitting between classic results and AI generated answers. The firm's pages were not being drawn into AI Overviews or assistant answers, which meant a growing share of legal questions was being answered without the firm in the room.
Result
545 AI Overview citations across 120 pages
Pending verificationSome client names, campaign details and figures are withheld due to confidentiality agreements. Additional work samples are available privately upon request.
Why work with us
We are chosen for how predictable the work is: agreed scope, visible progress and reporting that does not change definitions between periods.
The people planning the work are the people doing it, so nothing is lost in a handover.
Search, web, paid media and social sit in one place, so decisions in one channel account for the others.
A named point of contact, agreed response times and written summaries of every decision.
Work delivered under your branding, with documentation your team can hand straight to a client.
Fixed-scope projects, monthly capacity or specialist support for a single channel.
Recommendations tied to tracked outcomes, not to whichever tactic is currently fashionable.
Version-controlled builds, staging environments and repeatable deployment to Vercel or Netlify.
Consistent reporting periods and measurement definitions that do not change between reports.
For marketing agencies
Expand your agency's capabilities without building a complete in-house team. We provide confidential delivery across SEO, websites, paid advertising and social content.
How we work
Five stages, each with an agreed output. You always know what is happening now and what comes next.
We learn what you sell, who buys it and which channels already work, so recommendations start from your situation.
Technical, content, campaign and competitor review to establish where the measurable gaps actually are.
A prioritised roadmap with the reasoning behind each item, agreed with you before any work begins.
Execution across search, development, paid media and content, with progress visible as it happens.
Consistent reporting against agreed measures, then the next round of decisions based on what it shows.
Client feedback
We publish testimonials only with written permission. These slots stay empty until a client approves their wording.
“Yahya displayed highly professional expertise while handling the responsive CSS design for our dashboard. He always delivered exactly what we specified on time. The work was high quality and bug-free.”
Younes
Client, Confidential
“This freelancer did excellent work this time. He also completed the job 4 days ahead of schedule. I highly recommend Yahya for all of your WordPress needs.”
Chris
Client, Confidential
“I was very happy with the design work Yahya did for my site. He was responsive and very easy to work with. I would definitely hire him again for future work.”
Mia
Client, Confidential
Insights
Working detail from projects we run, written for the people who have to make the decision.

Ranking first and being cited in an AI Overview are two different selections. Here is what actually decides the second one, and how to measure visibility when position no longer predicts traffic.

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The handful of fixes that move Core Web Vitals on real sites, in the order we work through them during a speed audit.
Tell us what you are trying to improve, and we will recommend the right combination of search, development, advertising and content services.