AI Search

AI Search Visibility Project

Search is splitting between classic results and AI generated answers. The firm's pages were not being drawn into AI Overviews or assistant answers, which meant a growing share of legal questions was being answered without the firm in the room.

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Project overview

What this engagement covered

Client: Law firm (name withheld)
Industry: Legal Services
Services: AI search visibility, Structured data, Content structuring
Engagement duration: [Add Engagement Duration]

The challenge

Objectives

Make the firm's pages citable by AI Overviews and assistant platforms
Structure existing content so direct answers are easy to extract
Establish measurement for AI visibility alongside classic rankings

Strategy

The approach we took

Answer engines reward pages that state the answer plainly and mark it up cleanly. We restructured key pages to open with direct answers, added question and answer sections that match real query phrasing, implemented structured data rendered server side as crawlable script tags, and kept entity information consistent across the site. Visibility was then tracked in Ahrefs' AI responses index across each assistant platform.

Work completed

Page restructuring around direct answers and question led headings
FAQ sections matching the phrasing of real legal queries
Article, FAQPage and Organization structured data as server rendered JSON-LD
Entity consistency pass across the site
AI visibility tracking setup in Ahrefs

Results

What the engagement produced

Each row records the measure, the period it covers and the source it can be checked against. Where a baseline existed it is shown; where one did not, the figure is stated on its own rather than as a percentage against near zero.

Results for AI Search Visibility Project, showing each measure, the period it covers and its source
Measure	Result	Period	Source
AI Overview responses citing the site	545 across 120 pagesPending	Current index snapshot	Ahrefs AI responses index
Google AI Mode responses	278Pending	Current index snapshot	Ahrefs AI responses index
Other assistant citations	Perplexity 46, Gemini 35, ChatGPT 20, Copilot 17Pending	Current index snapshot	Ahrefs AI responses index

The same approach on a second site

A tactical gear e-commerce store, run with the same method. Snapshot figures, for the same reason: the index has no history to compare against.

The same approach on a second site
Measure	Result	Period	Source
AI Overview responses	483 across 183 pagesPending	Current index snapshot	Ahrefs AI responses index
Google AI Mode responses	262Pending	Current index snapshot	Ahrefs AI responses index
Other assistant citations	Perplexity 65, ChatGPT 41, Gemini 34, Copilot 15Pending	Current index snapshot	Ahrefs AI responses index

Pending final verification. These figures come from client reporting and are being reconciled against the source exports shown below before we present them as confirmed. The marker clears once that check is complete.

Evidence

Where these figures come from

Approved screenshots and reports. Account identifiers, spend figures and client names are cropped or blurred before anything is published.

AI platform citation breakdown, law firm
Citations recorded across AI Overviews, Google AI Mode and assistant platforms.
AI platform citation breakdown, second engagement
The same measurement applied to a tactical gear e-commerce store.

Our role

What we did, and what the client did

CodeActivator handled content restructuring, structured data implementation and measurement setup on both sites.

Tools used

Ahrefs
Google Search Console

Client feedback

What the client said

We publish feedback only with written permission.

[Add Approved Testimonial]. No approved quote has been provided for this project yet, so nothing is shown here.

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