SEO
SEO Growth Project
Project overview
What this engagement covered
- Client
- Pest control services company (name withheld)
- Industry
- Home Services (Pest Control)
- Services
- SEO strategy, Content production, On-page optimization
- Engagement duration
- 9 months
The challenge
The company had an established website that search engines had known about for years, yet it produced almost no business. Across a full six month window the site earned 330 organic clicks. Service pages were thin, the questions homeowners actually search before hiring pest control were not covered anywhere on the site, and average positions kept the site out of meaningful visibility.
Objectives
- Grow organic clicks to a level that produces enquiries every week
- Build topical coverage across the pest problems the company treats
- Improve average position across the core service terms
Strategy
The approach we took
A content led engagement. We mapped the full question space around the company's services, from identification and prevention queries through to hiring intent terms, and built a publishing plan that paired new informational articles with rebuilt service pages. Every page followed a consistent on-page standard: one clear H1, direct opening answers, FAQ sections with matching FAQPage schema, descriptive internal links placed early in the body, and metadata written to earn the click.
Work completed
- Keyword and question research across the company's full service range
- A nine month content calendar with weekly publishing
- New informational articles targeting identification, prevention and treatment queries
- Rebuilt service pages with clear structure and direct answers
- Internal linking between articles and the service pages they support
- FAQPage and Article structured data rendered as crawlable script tags
- Metadata rewrites across the site
- Monthly Search Console review to steer the next month's topics
Results
What the engagement produced
Each row records the measure, the period it covers and the source it can be checked against. Where a baseline existed it is shown; where one did not, the figure is stated on its own rather than as a percentage against near zero.
| Measure | Starting | Result | Period | Source |
|---|---|---|---|---|
| Organic clicks | 330 | 43,500Pending | 6 months against the prior 6 months | Google Search Console |
| Search impressions | 141K | 7.19MPending | 6 months against the prior 6 months | Google Search Console |
| Average position | 7.9 | 6.7Pending | 6 months against the prior 6 months | Google Search Console |
Pending final verification. These figures come from client reporting and are being reconciled against the source exports shown below before we present them as confirmed. The marker clears once that check is complete.
Evidence
Where these figures come from
Approved screenshots and reports. Account identifiers, spend figures and client names are cropped or blurred before anything is published.
Search Console performance, six month view
Clicks and impressions across the measurement window.
Six month comparison metrics
Clicks, impressions, average CTR and average position against the prior six months.
Our role
What we did, and what the client did
CodeActivator handled research, content strategy, article production and on-page implementation end to end. The client reviewed drafts for technical accuracy about treatments and local service details.
Tools used
- Google Search Console
- WordPress
Client feedback
What the client said
We publish feedback only with written permission.
[Add Approved Testimonial]. No approved quote has been provided for this project yet, so nothing is shown here.
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