Paid Ads
Paid Advertising Project
Project overview
What this engagement covered
- Client
- E-commerce retailer (name withheld)
- Industry
- Retail and E-commerce
- Services
- Google Ads management, Campaign restructuring, Conversion tracking
- Engagement duration
- [Add Engagement Duration]
The challenge
The store was already running Google Ads and wanted to spend more, but only if return held. Existing campaigns needed updated structure before extra budget could be trusted to perform.
Objectives
- Restructure existing campaigns around current product and search data
- Launch new campaigns to open additional demand
- Scale monthly spend without letting return on ad spend collapse
Strategy
The approach we took
We updated the existing campaign structure first, then layered new campaigns on top once the account baseline was stable. Budget increases followed performance rather than a fixed schedule: spend moved up as campaigns proved they could hold return at the higher level.
Work completed
- Audit and restructure of the existing campaign set
- New campaign launches alongside the updated structure
- Ongoing search term, bid and budget management
- Conversion tracking review so reported return reflected real orders
- Month over month scaling plan tied to return thresholds
Results
What the engagement produced
Each row records the measure, the period it covers and the source it can be checked against. Where a baseline existed it is shown; where one did not, the figure is stated on its own rather than as a percentage against near zero.
| Measure | Starting | Result | Period | Source |
|---|---|---|---|---|
| Return on ad spend | No baseline | Held above 13x while monthly spend scaled 52%Pending | Two consecutive months | Google Ads |
| Conversions | 436 | 602Pending | Month one to month two | Google Ads |
| Monthly spend | $3.98K | $6.05KPending | Month one to month two | Google Ads |
Pending final verification. These figures come from client reporting and are being reconciled against the source exports shown below before we present them as confirmed. The marker clears once that check is complete.
Evidence
Where these figures come from
Approved screenshots and reports. Account identifiers, spend figures and client names are cropped or blurred before anything is published.
Month one account performance
Conversions, spend and return before the scaling step.
Month two at scaled spend
The same measures after monthly budget increased by 52%.
Our role
What we did, and what the client did
CodeActivator managed the account: structure, campaigns, budgets, bids and reporting. The client set the return threshold spend had to respect.
Tools used
- Google Ads
- GA4
Client feedback
What the client said
We publish feedback only with written permission.
[Add Approved Testimonial]. No approved quote has been provided for this project yet, so nothing is shown here.
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