Shopify
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Order product page content the way customers decide: what it is, whether it suits them, what it costs to receive, and what happens if it is wrong. Delivery and returns information found only at checkout is a common and avoidable cause of abandonment.
Most themes lead with imagery, then title, price, variant selectors and an accordion of everything else. That layout suits a customer who has already decided. It suits a first-time visitor far less.
Watch session recordings on almost any store and the same pattern appears.
Delivery cost is the most common reason for abandonment at checkout, and it is usually discoverable only at checkout. Surfacing it on the product page loses you the customers who were never going to accept it — earlier, and more cheaply.
Reordering a product template is tempting to do in one pass. Resist it. Change one block's position, let it run, and record the result. Otherwise you learn that something worked without learning what.
Written by the CodeActivator Team. We publish what we learn running search, development, paid media and social work for clients and agency partners.
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